MQDC Applies Research to Serve Future Living Trends
01 Jul 2020Corporate
MQDC is about to launch THE FORESTIAS, worth THB125 billion, which will create a new center of prosperity at Bangna-Trat KM7 to restore confidence in Thailand’s public health and its economic fundamentals to bring back foreign investors.
Mr. Visit Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC), said: “MQDC places great emphasis on research into market demand and housing decisions. Long-term trends are the DNA of every MQDC project, applying research to provide a better quality of life under the 'For All Well-Being' approach.”
MQDC has established the first 2 private research centers in Thailand’s real estate sector. Research & Innovation for Sustainability Center (RISC) studies health under the concept of ‘For All Well-Being’. FutureTales Lab is a futurology center that investigates future trends to enhance quality of life and share useful information for projects.
“MQDC also collaborates with global partners in many projects,” said Mr. Malaisirirat. “THE FORESTIAS involves partners such as Six Senses, which will have both residences and a hotel in the development. Foster + Partners (Thailand) is a consultant and co-designer. ITEC Entertainment helped design a leisure lifestyle and experiences for residents. Atelier Ten helped to reduce environmental impact. Baycrest is helping as a specialist in care for older adults from Canada. We have partnered with the technology giant Huawei to develop a ‘Smart City’ involving its digital platform at THE FORESTIAS, a forested city.”
Associate Professor Dr. Singh Intrachooto, Chief Advisor to Research & Innovation for Sustainability Center (RISC), said: "Well-being in daily living will become even more important to consumers. MQDC’s projects are supported by innovations such as research by Professor Michael S. Strano of Massachusetts Institute of Technology (MIT) to add new capabilities to trees such as to glow in the dark or to measure pollution, which will be used at THE FORESTIAS and future projects.”
Dr. Karndee Leopairote, Chief Advisor of the FutureTales Lab by MQDC, said: “After COVID-19, research shows that working from home leads to ‘Everything At Home’. A central location is no longer a major issue. But well-being and the environment are becoming more and more important to people. The district project 'THE FORESTIAS' applies research from world-class universities such as Harvard and the Massachusetts Institute of Technology (MIT) that shows that living with nature every day can help reduce stress and improve health.”
With more than 30 rai of deep forest and over 70% of its area covered by green space, THE FORESTIAS is the first project in the world to combine a city full of amenities and extensive green areas under the concept of a city in the forest.
THE FORESTIAS has Whizdom condominiums for new-generation residents. Large clustered single-family houses by Mulberry Grove and The Aspen Tree will serve older adults.
MQDC currently has 24 real estate projects under development, sale, construction, or in the process of transfer, totaling over THB300 billion.
Three projects are under construction and ready for selling: THE FORESTIAS, The Strand Thonglor, and Mulberry Grove Sukhumvit. A further 3-5 projects are in planning.
The company views the current situation as an opportunity to offer good living under the ‘For All Well-Being’ principle for good physical and mental health through new lifestyles in the aftermath of COVID-19.
For more information, visit www.mqdc.com