20 May 2020, Bangkok – MQDC stars in a major feature on business’s response to the COVID-19 crisis in the Bangkok Post, Thailand’s leading English-language newspaper.
Mr. Visit Malaisirirat, MQDC’s CEO, explains in the article ‘Charity, Strategy, and Evolution’ how the company is relieving hardship from the lockdown while pressing ahead with its projects.
"During the crisis, MQDC has invested about THB50 million in helping people and communities,” he said.
"Our flagship project, The Forestias, meanwhile, just launched 'Forest for Life', which is helping community members who become jobless during the pandemic by having them arrange nursery gardens for forest plants.”
He also outlines how MQDC’s dedication to ‘For All Well-Being’ will fit well with the ‘New Normal’.
"The outbreak and lockdown has, in many ways, reminded people of what really matters in life, which has always been at the core of MQDC."
He noted how MQDC’s flagship, The Forestias, will suit the new mood, through the 398-rai green district’s emphasis on life quality.
"We anticipate that our project The Forestias will assume added significance for the market with the shift towards home working creating greater emphasis on space and quality of life," he said.
MQDC is also in tune with a key global trend to ‘intergeneration’ living with older and younger generations in the wake of COVID-19, he said.
"MQDC is pioneering intergeneration living with its brand Mulberry Grove,” he said.
“Our research found this need and desire in Thailand. The outbreak is set to further drive this trend as families recognize the value of living together with older relatives.”
MQDC has made some minor changes in its business plan and postponed some projects, he said. But the company has full faith in its flagships and the overall health of the property market.
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