xCash recruits TrueYou as latest major partner

20 June 2019, Bangkok – “xCash” application under DigitaLife Corporation Limited (DLC), which answers to consumers’ lifestyles under its “Download xCash for Smart Life, Smart Spending” concept, now counts TrueYou of True Corporation as its latest major partner.

Through this strategic partnership, app users can conveniently convert xCashPoint into TruePoints to claim various benefits from TrueYou and make purchases at any 7-Eleven branch. xCash has attracted partners from many business conglomerates since its launch. TrueYou of True Corporation is the latest to connect. Through TrueYou, True customers can happily use their “TruePoints” for services, products, and privileges at participating outlets. The points are eligible for 7-Eleven’s product coupons at its more than 10,000 outlets across the country. TruePoints also gain discounts on a variety of products from leading brands, movie tickets, concert tickets, hotel rooms, and phone-call or internet data usage charges.

Khun Nonti Suptasavee, Senior Vice President of DigitaLife, said that the collaboration between xCash and TrueYou brings extra benefits for app users because xCashPoint can be converted into TruePoints at the rate of 1 xCashPoint = 1 TruePoint. App users will soon be able to convert TruePoints into xCashPoints too, ensuring TrueYou members can also enjoy xCash benefits.

Khun Tanaphon Manavutiveth, Director of Customer Happiness & Relationship Management at True Corporation, said TrueYou is delighted to partner with xCash because the move promises more opportunities, benefits, and happiness to users of both TrueYou and xCash. Redemption can be processed at TrueYou outlets across the country, conveniently boosting the purchasing power of app users, he said.

You can download "xCash” from App Store or Google Play. Browse to for the full list of over 300 outlets in the "xCash” network.

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