DigitaLife launches ‘xCash’ and introduces brand ambassador

26 April 2019, Bangkok – DigitaLife Corporation Limited (DLC) has launched ‘xCash’, the application that gives its users privileges under the ‘Download xCash for Smart Life, Smart Spending’ concept.

Heartthrob actor ‘Film’ Thanapat presented at the launch, held at Hard Rock Café, Siam Square.

Khun Vithit Arparpardh, President of DLC, said: “Thailand offers between 60 billion and 70 billion reward points each year. Given that these points could be converted into THB600-700m, we have come up with the idea of enabling these points to be spent at various outlets. Spending these reward points purposefully could improve people’s lives and would also help achieve a Cashless Society. Based on this concept, xCash has been developed. This app also includes a charity platform so consumers can conveniently make donations and help society.”

Khun Nonti Suptasavee, Senior Vice President at DLC, said “After the official launch of xCash, we will implement a proactive marketing plan to raise public awareness of the app. Also, we will roll out marketing activities and various promotions. Moreover, we will seek out more business partners so as to cover more of people’s lifestyles. Our goal is to raise the number of xCash users to 3 million in its first three years.”

xCash is now available for downloading at the App Store and Google Play. For more information on the app, please visit