“HotPlay” In-Game Advertising Launches

25 May 2020, Bangkok – Dr. Jwanwat Ahriyavraromp, founder and CEO of T&B Media Global (Thailand), has signed an agreement involving DTGO’s Dees Supreme and its joint-venture Treeroots Entertainment to launch “HotPlay” in-game advertising.

The collaboration also features Axion Ventures, led by Ms. Nithinan Boonyawattanapisut, which developed the innovative in-game advertising platform.

HotPlay is a revolutionary marketing solution linking businesses and gamers. Brands can insert seamless non-intrusive, and even interactive, advertising into online games to instantly connect with 27.8 million gamers in Thailand.

HotPlay also lets advertisers deliver privileges in the form of non-intrusive and interactive digital coupons, redeemable online and offline. Brands can track conversion to sales in real time.

The new business gathers the gaming experts Mr. John Todd Bonner and Mr. Mark Vange along with Mr. Athid Nanthawaroon, who heads Treeroots Entertainment, bringing expertise in real estate and financial management.

Dees Supreme is led by Mr. Vithit Arparpardh, a leader in procurement and trading.

In addition to the value it brings brands and consumers, HotPlay can give game developers an additional revenue stream from advertising that will not compromise the integrity of their games.

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